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Pharmaceutical Services Negotiating Committee

General News

Change4Life Alcohol campaign

Change4Life is promoting healthy drinking behaviour and Don’t let drink sneak up on you is an ongoing campaign which is being promoted during February with four weeks of nationwide TV advertising. The campaign is aimed at people who like to unwind in the evening with a drink, but this can easily increase to become two or three glasses on most evenings and the more you drink, the greater the risk to your health. Regularly drinking over the guidelines can lead to serious health problems, from liver damage to a greater risk of getting cancer or having a heart attack. Even people who regularly drink just above the lower-risk guidelines increase their risk of ill-health significantly and the message is for people to reconsider the amount they are drinking and cut down, thus reducing risk and gaining health benefits.

Free resources such as posters, leaflets and an online drinks checker are available to support the campaign. These can be used by pharmacy staff to raise awareness and signpost, and can also be used for the Essential service prescription linked provision of opportunistic healthy lifestyle and public health advice (ES4). The resources include:

Alcohol scratch cards are available to purchase from several sources and have been used successfully in areas including Portsmouth, Wiltshire, Oxfordshire and London.

Further information is available at

Posted 5 February 2013

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