Campaigning resources (2016 campaign)
Campaigning resources (2016 campaign)
This page contains all the guidance and resources published during 2016 to help support community pharmacy campaigning activities.
Click on a heading below to reveal resources under that topic.
Campaigning guidance
| Resource | Description | Date published |
| PSNC Briefing 036/16: Organising a local MP engagement event (July 2016) | In order to maintain momentum over the summer of 2016, LPCs may wish to consider holding a local event with MPs and other stakeholders. This briefing sets out guidance and tips on organising such an event. | 22/07/2016 |
| PSNC Briefing 023/16: Engaging with local stakeholders | The sector has built support from a range of stakeholders and particularly from MPs, a number of whom spoke in support of community pharmacy in a debate on the Government’s proposals. This briefing sets out some actions that LPCs may wish to consider following the extension of the Government consultation. It also includes guidance on writing a convincing case study and organising a local event. | 08/04/2016 |
| Campaign call out to contractors | This is a template email that LPCs can use to encourage contractors to get involved with the campaign, particularly in light of the broadcast activity due to take place in the week commencing 21st March. | 18/03/2016 |
| PSNC Briefing 007/16: Campaigning guidance for LPCs | PSNC and other national pharmacy organisations are working together to coordinate campaigning work to influence the Government and NHS. This briefing sets out a number of ways in which LPCs can contribute to that campaigning work. It includes key campaign messages, a template LPC stakeholder map, a briefing for MPs on the community pharmacy campaign, and campaigning guidance for contractors. | 09/02/2016 |
Information for MPs and other stakeholders
| Resource | Description | Date published |
|
This flyer highlights the value that community pharmacies can bring to their local communities and provides information on ways local politicians can help support their work. It was handed out by PSNC at the recent Local Government Association (LGA) annual public health conference, but could also be a useful resource for LPCs to use when meeting with local councillors. |
10/03/2017 | |
| PowerPoint for patient groups |
This PowerPoint has been created to help those LPCs who are holding events to engage local patient groups. There are sections in red where LPCs will need to add in the relevant localised information to make the presentation more relevant to their area. This resource came about following a suggestion from Hertfordshire LPC. |
01/03/2017 |
| Community Pharmacy Forward View infographic flyer and references |
This flyer describes how implementing the Community Pharmacy Forward View (CPFV) can help the NHS to cope with the pressures it is currently facing. It has been written to help LPCs guide conversations on the CPFV with MPs, but click here for a Word version so you can share it with other external audiences by altering the ‘How you can help’ section. We have also created a version for councillors. |
01/03/2017 |
| Infographic on the pharmacy imposition |
This infographic summarises some of the impacts that the imposition of funding and other changes on community pharmacy could have and is designed for use with local and Parliamentary stakeholders. |
25/11/2016 |
| Stakeholder update briefing template |
Template briefing based on a document originally created by Tom Bissett (Barnsley LPC) and Susie Coates (Sheffield LPC) for Sheffield City Council. This may be a useful guide in updating councillors or other local stakeholders on developments following the Government imposition announcement. |
26/10/2016 |
| The Value of Community Pharmacy |
Information and resources relating to the PwC report: ‘The Value of Community Pharmacy’. |
07/09/2016 |
| MP Infographic Briefing and references |
Briefing for MPs detailing alternative ways that community pharmacy could save the NHS money, the current funding situation and the potential for pharmacy teams to do more. A references document provides more detail for those MPs who are interested in the research behind the statistics. |
14/06/2016 |
| Briefing for Commissioners on community pharmacy campaign |
PSNC has created an updated briefing for local healthcare commissioners on the Government proposals for the future of community pharmacy, reminding them how they can help in the campaign to support local pharmacies. |
18/05/2016 |
| Campaign update for MPs |
PSNC has updated its briefing for MPs to include elements from the recently published counter proposal. |
28/04/2016 |
| PSNC Briefing 018/16: Community Pharmacy Value Flyer |
This briefing is a flyer created to highlight the value of community pharmacy to key stakeholders. LPCs and pharmacy contractors may wish to use this in their activity surrounding the campaign on the future of community pharmacy. |
07/03/2016 |
Social media support
| Resource | Description | Date published |
| Tweet templates following funding imposition | These template Tweets have been created to help you engage local politicians in the wake of the funding imposition. | 21/10/2016 |
| Tweet templates on PSNC’s rejection letter to DH | These template Tweets have been created to help you engage local politicians on this latest development in the campaign. | 14/10/2016 |
| Party conference Tweet templates | Templates messages to use on Twitter to engage with local politicians during party conference season. | 20/09/2016 |
| Campaign Tweet templates | Templates messages to use on Twitter to try and engage commissioners and local politicians, as well as pharmacy teams and the general public, in the campaign for the future of community pharmacy as we near the end of the Government consultation. | 20/05/2016 |
Videos
| Resource | Description | Date published |
| The Pharmacy Song | A video aimed at patients explaining what pharmacy does. Created by The Sound Doctor. | 28/09/2016 |
| Think Pharmacy Event – Patient stories | A video showcasing patient stories about using their local pharmacy. Created by Hertfordshire LPC. | 30/09/2015 |
| Think Pharmacy Hip Hop Video | A video highlighting what pharmacy has to offer. Created by NHS Dudley. | 25/03/2011 |
Template press releases
| Resource | Description | Date published |
| Template press release following Opposition Day debate | This template press release has been created to help LPCs work with local media to gain coverage following an Opposition Day debate in the House of Commons on community pharmacies. | 02/11/2016 |
| Template press release following government imposition | This template press release has been created to help LPCs work with local media to gain coverage following the funding imposition. | 20/10/2016 |
| Template press release following PSNC rejection of DH proposals | This template press release has been created to help LPCs work with local media to gain coverage on this latest development in the campaign. | 14/10/2016 |
| Template press releases on 24th May events plus photos from the event | Press releases to let local media (and contractors) know what happened on 24th May. The first covers a local MP attending our Parliamentary event whilst the second highlights the petition being submitted to Downing Street. | 25/05/2016 |
| Template press release: Pressure on GP and hospitals to rise under pharmacy proposals | This is a template press release outlining the findings of research commissioned by the NPA which LPCs may find useful when communicating with local media. | 22/03/2016 |
Parliamentary events
| Resource | Description | Date published |
| MPs who participated in 2nd November debate | An Opposition Day debate was held on 2nd November in the House of Commons on community pharmacies and this is a list of all the MPs who took part. | 03/11/2016 |
| PSNC Briefing 056/16: PSNC Response to Parliamentary Debate | On Monday 17th October, an urgent question on community pharmacy was raised in the House of Commons by Michael Dugher MP. The key points made by the minister David Mowat MP are set out in this briefing along with PSNC’s responses to them. | 19/10/2016 |
| MP Briefing for 24th May event | Information provided to MPs who attended the Pharmacy health checks and speed briefing event in Westminster on 24th May. LPCs could send this to MPs who were interested but unable to attend the event. | 23/05/2016 |
| Parliamentary event invite | The PSNC, alongside Pharmacy Voice, held a major Parliamentary event timed to coincide with the submission of the national petition to Downing Street. This template was used to invite local MPs. | 20/05/2016 |
| PSNC Briefing 016/16: Community Pharmacy Westminster Hall Debate | On Tuesday 23rd February 2016, a parliamentary debate was held in Westminster Hall. The debate very clearly demonstrated the value of pharmacy presenting a united front, as numerous MPs told Pharmacy Minister Alastair Burt to stop and think again on his proposals for community pharmacy. This briefing provides a summary of the debate, along with suggestions for engagement with MPs. | 24/02/2016 |
Other resources
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Support from the National Pharmacy Association (NPA):
The Royal Pharmaceutical Society (RPS) resources
Responses to the initial consultation from other organisations
Return to the 2016 campaign archive page.
